Flipping Easy

If you’re a website flipper, or any kind of internet marketer, you’re probably subscribed to one or two mailing lists, or in my case all of them.

I’ve lost count of all the conference calls and interviews I’ve listened to that are ostensibly trying to teach you something but in reality are nothing more than a long sales pitch for some new ebook or info course.

Still, every now and then I get enough of a nugget from one to keep me tuning into the next one.

As you can imagine, with the importance of links in SEO the topic has been discussed quite a bit. In fact, there are guides, blogs, and even businesses devoted entirely to the subject. So, rather than try to list every method you could use to increase the number of links to your site, I figured I’d give you my five favorites.

The entire premise of flipping websites hinges on the ability to increase the value of a site you’ve purchased, before selling it off for a profit. While the usual suspects of redesigning the site, increasing revenue, and boosting traffic are discussed quite a bit, one of my favorite methods tends to get the cold shoulder.

Link Building

Ok, being in the search engine optimization (SEO) field for so long has obviously made me a bit biased. I automatically place value on links pointing to a site. However, many of you, and more importantly many of your buyers might not view links the same way I do. So if your buyers might not value it, why am I insisting that link building is still a worthwhile way to increase the value of any site you plan on flipping?

“Even the best laid plans of mice and men often go awry”
~ Robert Burns

As you may have noticed, my self challenge of Creating and Selling a Site in 30 Days has stalled out a bit. However, despite a trip to PubCon in Las Vegas and back surgery earlier this week, I have managed to knock out two more tasks on the project plan that I’d like to fill you in on, creating content and choosing a WordPress theme.

One of the most common questions about selling a website is when to pull the trigger and actually list it for sale. There are so many unknown elements when selling that even once you’ve decided to sell, it is incredibly easy to begin second guessing yourself. In the end, the decision to sell is ultimately one that you will have to make for yourself. However, I thought it might be useful to discuss a few of the questions to consider, that will hopefully make the decision making process a bit less stressful for you.

“A journey of a thousand miles begins with a single step”
~ Lao Tzu, father of Taoism

Chances are you’ve heard that quote so many times it has almost become cliche. But much like the thousand mile journey, building a website begins with a few seemingly small steps, that can have major impact on the overall success of the site. I’m going to walk you through the “single steps” or processes I went through when choosing the niche and domain name for my Creating and Selling a Site in 30 Days case study.