Flipping Easy

As you can imagine, with the importance of links in SEO the topic has been discussed quite a bit. In fact, there are guides, blogs, and even businesses devoted entirely to the subject. So, rather than try to list every method you could use to increase the number of links to your site, I figured I’d give you my five favorites.

The entire premise of flipping websites hinges on the ability to increase the value of a site you’ve purchased, before selling it off for a profit. While the usual suspects of redesigning the site, increasing revenue, and boosting traffic are discussed quite a bit, one of my favorite methods tends to get the cold shoulder.

Link Building

Ok, being in the search engine optimization (SEO) field for so long has obviously made me a bit biased. I automatically place value on links pointing to a site. However, many of you, and more importantly many of your buyers might not view links the same way I do. So if your buyers might not value it, why am I insisting that link building is still a worthwhile way to increase the value of any site you plan on flipping?

By the time you read this I should be in the recovery room after some minor back surgery to fix a issue I had with a disc. I tell you this for two reasons. First of all, I’ll be out of commission for a while so posting here is going to be a bit more spread out than I’d like it to be. I have a few posts ready and there might even be a guest post or two but even so, posting frequency is going to slow down slightly.

More importantly though, the thought occurred to me that surgery really is what’s often required for a successful site flip. So, in the spirit of embracing the post slowing annoyance also known as a partial discectomy, I’d like to discuss the 4 stages of Site Surgery.