The following is a guest post by Lee (aka Glitterbidder) of Unique Turnkey Websites. If you would like to guest post here on FlippingEasy.com drop me a line via the contact page.
If you browse through any of the places that sell websites, you’ll notice a wide variety of sites for sale. Generally, you will find that the dominant sellers deal in two types of sites – quickie sites that are usually made by scripts and content sites which typically include premium themes. Obviously, the “quickie” sites are easy to make, however they don’t sell for nearly as much as the content sites which can take a flipper many hours and a few bucks to get in premium condition.
So, this begs the question which is better quality or quantity?
Quantity
There are pros and cons to each. Some people that build sites using scripts or auto updating content can bang out these sites in minutes. Once you’ve recoup your initial cost for the scripts they barely cost anything but the domain registration and fees that you pay to list them. So, you really don’t have too much invested in them and you can sell them for less money and still make a tidy profit.
The drawback to these sites, however, is that they are not in as high demand as the unique content sites and, while you don’t have too much invested in them, relisting them several times to find a buyer can really eat into your profits. The other thing is that in order to make a decent amount of money, you’ll need to list many sites each week. The more sites you sell, the more time you’ll have to spend doing customer support.
Quality
The quality content sites, on the other hand, can be very time consuming to make. I know I can spend four or five hours putting mine together and I don’t even write the content myself! Finding photos to go on the site, customizing the header and getting the colors, layout and look and feel just right can take quite some time but it does have a payoff in the premium price that you can ask.
In addition, you have to have a wide variety of skill sets in order to put the site together as you need to be able to handle the technical aspects as well as graphics and good English skills to make sure that the content is up to par. Not only that but you probably will have to lay out some money to buy the photos and, if you buy it instead of writing it yourself, the content of the site as well as the cost of a premium theme or template.
The payoff for these quality content sites can be pretty good though. Not only that, but they are in very high demand so you have a good chance of selling your site without having to re-list it. In addition, if it doesn’t sell you could always hold it back and do some promotion as these sites have a better chance of getting traffic and even producing some earnings in the coming months than the sites built with scripts do. Then you can sell your site two months later for twice as much as you asked in the first place! Not only that but you will have to sell fewer of them to make the same amount of money so your customer support time will be less.
Which is Right for You?
When it comes to answering the question of which type of site is better, it really depends on what you want out of your site flipping business. There are also many factors that go into which kind of site is better for you to focus on. If you don’t have a lot of time or money, the quick sites might be better. If you’re trying to build up a business of premium sites, then you probably want to focus on the content sites.
Finally, you really need to think about what you enjoy doing – if you like building a premium site that there’s your answer. However, if you just like to make a quick site and get a couple bucks for it so that you can have a nice dinner out then that’s fine too. There is no right or wrong way, it’s all about what works for you!
Lee Dobbins
http://www.uniqueturnkeywebsites.com