Flipping Easy

One of the question that comes up a lot when people first hear about buying and selling websites is “Where should I sell my site?”

To be honest, I find this to be a very simple question, as there are really only two places I would ever, EVER, sell a website. Now obviously there are a lot more than two places out there that will let you sell your site, so chances are I’m going to be stepping on some toes with this post. It’s not that the other places out there are horrible, or that you’d never be able to sell you site. The issue is simply that when selling things, you have to go where the buyers are. And in my experience, the buyers of websites are in only two places.

I should also mention that I’m talking about selling websites. Domain names are entirely different and there are several different places that I would suggest selling you domain names.

Now that I’ve got those qualifications out of the way, the only places I’d suggest you sell your website are SitePoint and in a Private Party sale.

SitePoint

This one’s no surprise to many of you. SitePoint has one of the most active marketplaces for websites and more importantly, the sites that sell tend to go for higher prices! SitePoint has become known as the place to buy and sell quality sites and that very perception will help you sell your site.

However, I should also mention that when selling a site here, you’re going to be side by side with other high quality sites, so it’s important to have a quality offering that you can stand behind. SitePoint has some of the savviest buyers around so if you’re trying to sell a low quality site or you’re trying to pull a fast one and get away with it, chances are you won’t be able to do it here.

Despite the savvy nature of the buyers, it’s still critical that you have good sales copy for your listing. As I said, a lot of sites come through this marketplace and your listing is going to need all the help it can get to stand out. Your sales copy is a perspective buyer’s first impression of your site so spend time on it, and make sure you’ve got your bases covered. Sell the idea or the dream behind your website but make sure you can back up every single claim or it will come back to bite you in one way or another.

Private Party

While SitePoint is great, their marketplace falls far short of having universal reach. What this means to you is that the person or company that might value your site the most, might be unaware that it is for sale or even exists. That’s why, as I mentioned earlier, you have to go where the buyers are. Sometimes, that means approaching a perspective buyer privately. While this can be a bit of a hassle since it requires individual contact, it can also pay off in a big way when it comes to your final sale price. These private party sales tend to intimidate new site flippers but there are three easy places to find potential private party buyers of your site that I’ll be discussing in my next post. Make sure you’re subscribed to the blog through one of our two different options (RSS feed or RSS by Email) so that you don’t miss 3 Easy Places to Find Private Party Buyers for Your Website.

While there are plenty of places that allow you to list your website for sale these are the only two “places” I would recommend you sell your site. Disagree with me? Have I left out your favorite place to sell sites? Weigh in with your opinion in the comment section below!

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